Tweet If you hadn’t heard Apple are running their MacWorld conference at the moment. This is the ‘holy of holy’ events for any true Mac aficionado. At these events Steve Jobs has a keynote speech in which he reveals the direction for Apple in the coming year – oh and he throws out any new [...]
If you hadn’t heard Apple are running their MacWorld conference at the moment. This is the ‘holy of holy’ events for any true Mac aficionado. At these events Steve Jobs has a keynote speech in which he reveals the direction for Apple in the coming year – oh and he throws out any new hardware.
Well I have to say all in all I’m rather disappointed. I mean he announced 4 new things today and none of them have the usual ‘wow’ factor I’ve come to expect from Apple.
Here are the four things Steve released:
- Apple MacBook Air: okay this is a funky looking little computer, but reality says it’s just a glorified iPod. It uses the same 80GB harddrive, it doesn’t have an optical drive and uses the same multi-touch (on the track pad only) that the iPhone uses. Sure it’s paper thin, and when used alongside a desktop machine is probably really cool – but come on. This time Apple was late to the party with Asus & others launching ultra small laptops – at substantially lower prices. Sure it’s a green laptop – close to 100% recyclable, but does it really justify a $1799 price tag? It’s just a laptop 1/2run over by a steam roller – bah
- Apple TV “take 2″: with a new interface, access to Fox content and ability to rent movies over the net the Apple TV has grown up and is taking on a life of it’s own outside the Mac. However once again Apple is behind the times. Panasonic & Google have released a full TV that can surf the net & view YouTube – so where is the real Apple TV – they have access to some great LCD technology so why not a real TV with built in harddrive & OS? Movie rentals will be available via iTunes for the US by end of Feb and rest of the world “later this year” – right that’ll be maybe Canada & the UK – what about NZ, AUS, Asia etc?
- Apple iPod & iPhone: the iPod touch has been lightly touched by Steve, and I mean lightly by introducing the ability to check email on your iPod, get weather and a couple of other so so web things. Apple iPhone: again with a brief touch Steve updates the SMS ability of the iPhone (about time I hear you saying) upgrades the Map feature with Google and added web clips (which are cool, I’ll give you that). Oh you can now customise the front page.
- Apple Time Capsule: Steve announced a new hardware device that looks like an Apple TV or Apple Mac Mini. It’s not, it’s an external hard drive built to work with Apple Time Capsule. Wow, this is worthy of opening a keynote? Time Capsule sizes are 500gb for $299, 1TB for $499.
So there you have it, all the hype, all the glory and nothing really new. No new Cinema Displays, no 3G iPhone, no Apple Tablet, now reviving the Apple Newton *sigh* it’s almost as if Apple is no longer leading the world but following.
What are your thoughts? Are you excited by this news from Apple? Am I being too harsh?
UPDATE: I’m not the only one to think so, Apple Stock has dropped $9 since the Keynote started – investors agree, this news is well … not the Apple we’ve come to expect. More at TechChrunch.com