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Site traffic increasing – not always good

Tweet It seems today that websites are in a battle to get more and more traffic. I wonder sometimes if people get the message wrong? I mean really is that all it’s about? Of course traffic increases are fantastic and make a direct impact to any revenue a site, either through the online advertising, the [...]

It seems today that websites are in a battle to get more and more traffic. I wonder sometimes if people get the message wrong? I mean really is that all it’s about?

Of course traffic increases are fantastic and make a direct impact to any revenue a site, either through the online advertising, the increase in sales or the ability to promote the site through offline sales. A good thing about allowing a site to grow steadily is that you can see issues and resolve them.

We’ve all see or heard about the “Digg effect” but something that is not as often talked about is the “Bot effect”.  A friend of mine was telling me a story about a site he works with. This site has been growing steadily in traffic allowing bugs to be ironed out and the site was growing. Next thing the team new things were not running so well.

As it was explained to me, they reckon that a bot (possibly Google Bot) had found a link within a dynamically generated site map. This triggered an obscure event to happen within their backend system. Problem was this page and other pages along side it were hit hard over a period of 24 hours bringing the site to a crawl.

The biggest disadvantage of a sudden increase in traffic is that any weakness is suddenly thrust into the spotlight. Sure the “Digg effect” can get your hosting provider to shut down your account for a day, but the “Bot effect” could potentially take your system offline – Full Stop.

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