Tweet Steven Covey wrote a revolutionary book that has changed many peoples view on life when he penned “7 Habits of highly effective people.” I’m no Steven Covey (although I have been known to write, speak and publish books), but I thought I’d put together what I consider to be 7 Habits of highly effective [...]
Steven Covey wrote a revolutionary book that has changed many peoples view on life when he penned “7 Habits of highly effective people.”
I’m no Steven Covey (although I have been known to write, speak and publish books), but I thought I’d put together what I consider to be 7 Habits of highly effective websites. My hope is that from this list you can evaluate your own site and see some way you might tweak it so it can continue to grow.
7 Habits of Highly Effective WebSites:
Your site needs a clear & defined reason to exist. This will be the motivation for
- people to visit your site
- you to write on your site
- people to stay on your site
People need a reason to visit your site. When they see your site in a search result they need to be motivated to click on the link and come to your site. If there is nothing there that entices them, they wont click, or if they do they wont stay.
I put passion next on the list, because Motivation and Passion go hand in hand. Without a passion for your topic you can’t write & you certainly can’t be an authority on the subject. To engage with you readers you need to write in a way that they get a sense of ownership from you. A sense of understanding. Passion conveys this.
Passion is also the thing that will get you up early in the morning, or keep you up late at night write, planing and developing your site.
The image of you site is not just shown within the confines of your domain. Your site is reflected around the web when people link to you, consume your feeds and reference you in their material. You need to take time to make sure the message they share about your site is accurate. Take the time yourself to comment on other blogs, to be a part of other forums. And make sure, when you link to or reference someone else’s site, you are doing inline with their image.
“Do unto other sites, as you’d have them to unto your site“
You can’t go through life without once in a while taking a break. You need a rest, you need to stop and recharge. Likewise you can’t expect your website to constantly be at the top of it’s game – esp if you are writing the content. You need to take care of your site’s staff. Take a break from it, leave it & come back to it. No site is going to suffer if you simply take 7 days off. It’ll still be there when you get back.
I’ve often found after a break, when I get back into my sites, traffic takes a jump and I have a renewed passion to drive the site forward.
Ahh, the joys of publishing anything in the public domain. Your site will have to be able to take the criticism thrown at it. I have to say it “Online everyone is an expert”. It’s rather annoying but it happens. You have to learn to take the good with the bad & yes sometimes there is some good stuff in there.
Don’t let it get to you though. Be strong in your belief, understand your motivation & feed on your passion. It will all help you to create a better & stronger site.
How do you know your site has grown? What do you use to measure this? Are you simply looking at traffic increases, or are you looking at the dollars in the bank account? Maybe you are looking at the content growth on your site & letting the rest take care of themselves.
What ever your targets are you need to have a way to measure this. If you can’t measure what is happening on your site you can’t tell if you are growing.
The key to anything is consistency. Keep your site consistent. Make sure the look is uniform. Make sure your standards are uniform. If you are going to use titles, always use the same title styles. If you use comments, put them on everything. If you have other authors (as we do here) write a little guide for them to follow when writing their posts.