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Importance of + in email

Tweet So over the last handful of days I’ve had the opportunity to register for a few beta’s & alpha’s for applications coming out soon. This is something I love to do, sign up, try things out & sometimes talk about them. This goes back for me a long time when I used to formally [...]

So over the last handful of days I’ve had the opportunity to register for a few beta’s & alpha’s for applications coming out soon. This is something I love to do, sign up, try things out & sometimes talk about them.

This goes back for me a long time when I used to formally beta test software for the likes of Macromedia, Adobe & Discreet. I always enjoyed getting the opportunity to play with something before most others. Sadly today the term beta is bandied around willy nilly online, and web2.0 apps never seem to come out of it.

Anyway that’s not what this is about. This post is about frustration trying to sign up to Nomee and Boxee (hmm funny just realised they both end in ee, don’t tell me ee is the new r), and both failed on my email address.

See, I use Gmail and one of my favourite features of gmail is the use of the + character (which by the way is not just a gmail thing, it’s email standard) to create on the fly email addresses. I’m always signing up with mygmailemail+sitename@gmail.com. This allows me to create filters to automatically handle email from these locations. I have HEAPS of labels and filters in gmail – but it works perfectly.

So a note to any new web2.0 companies creating “sign up and we’ll let you know when it’s ready” forms – please, allow us to use + in our emails.

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